Family Travel Trends: Is Your Hotel Ready for 2025?
By Katherine Furbee
Family travel is evolving in 2025, with more families choosing multigenerational vacations that bring grandparents, parents, and children together. For hotels, this trend presents a major opportunity to stand out by offering safe, family-friendly amenities like cribs, play yards, and flexible dining options—creating comfortable, memorable stays that keep guests coming back.
Stepping into 2025, it’s crucial for hotel managers, staff, and travelers to stay ahead of the travel trends shaping the year ahead. According to Square Mouth, a leading travel insurance provider, there’s a significant shift happening in the way families approach vacations. In fact, 47% of travelers are now opting for multigenerational family trips, a 17% increase from 2024. This growing trend reflects a desire to bring together grandparents, parents, and children for shared experiences that create lasting memories.
Peak travel periods for families remain tied to major holidays and school schedules, with summer, winter holidays, spring breaks, and long weekends continuing to be the most popular times for family getaways. These timeframes offer significant opportunities to attract multigenerational groups who want to maximize their time off.
For hotel managers, this shift in family travel dynamics means rethinking your facility’s offerings. Kid-friendly hospitality is a huge opportunity for hotels; providing family-friendly amenities that meet the needs of multigenerational travelers can provide a competitive edge in a crowded market.
How Families Decide on Hotels
What do families look for in a family-friendly hotel? How can your hotel stand out amongst the crowd?
1. Family-Friendly Accommodations
Providing cribs and play yards for guests can make a world of difference for families on the go. When parents know they have access to safe and convenient sleeping options for their little ones, it eases the stress of travel.
Foundations' foldable wooden and metal cribs and play yards offer an excellent solution, providing a secure sleep space for babies while also being easy to maintain and store. All cribs are made from durable, high-quality materials, that are safe and easy to clean. Foundations’ Celebrity and Elite travel yards are another great option for parents and are compatible with the SnugFresh cover system, guaranteeing a clean and sanitary travel yard, every time, while reducing laundry headaches for your housekeeping staff. These versatile cribs are a win-win, ensuring comfort for families and practicality for your property.
2. Safety & Comfort
Families prioritize safety and comfort, and hotels that source cribs from reputable companies with expertise in the hospitality industry provide an added layer of security for their guests. Foundations cribs are specifically designed for commercial use, built to withstand the unique demands of frequent hotel stays while meeting the latest safety standards. These durable cribs offer peace of mind to families and hotel management alike, ensuring both the safety of their little ones and long-lasting reliability for your property.
3. Ease of Booking & Convenience
Parents traveling with children often prioritize convenience, and being able to filter hotel searches by amenities (like cribs!) can make a significant difference. By highlighting this feature on your hotel’s website, you make it easier for families to see that your hotel meets their needs, boosting your bookings and enhancing the overall guest experience. Offering this filter shows your commitment to catering to family travelers.
On-site dining options are another true game changer for families, eliminating the added hassle of heading out to restaurants after a busy day of travel, sightseeing, or exploring. With kid-friendly room service menus and family-friendly dining areas, mealtimes can be far less stressful, allowing families to truly unwind and make the most of their stay.
Preparing Your Hotel for Family Guests
With more families traveling and expecting family friendly accommodations, how can you best prepare your hotel for family travelers?
1. Cribs and Other Essentials
Be sure you have high-quality, safety certified, and well-maintained cribs or travel yards at your hotels that are available upon request for guests. Having accessories like extra sheets and blankets, highchairs, and diaper pails are also great investment to provide a wide range of family-friendly accommodations.
2. Staff Training
Inform staff of where cribs and other essentials are stored so that they are quickly available for guests upon request. Training staff on proper cleaning protocols for children’s products is also crucial for maintaining a consistently safe and sanitized environment for all.
3. Promote Family-Friendly Policies
Incorporating convenient booking, family discounts, and child-friendly activities and amenities makes your property more appealing to families traveling with little ones. Leaning into these offerings demonstrates your commitment to creating a comfortable, welcoming space for families.
In 2025, catering to the growing audience of multigenerational travel can significantly enhance both the guest experience and your hotel's success. Considering portable baby cribs, play yards, and other children’s products, training your hotel staff on the location of items and cleaning procedures, and promoting family friendly policies can make a big difference. Investing in these thoughtful touches will not only improve guest satisfaction but also position your hotel as a top choice for family vacations, ensuring long-term loyalty and success.
Contact us or call 330-722-5033 to learn more about our full line of high-quality hospitality.